WHAT ARE THE LEGAL CONSIDERATIONS FOR BULK EMAIL MARKETING

Bulk email marketing is such a potent tool that its use must be made in consonance with certain legal considerations. A few things to keep in mind are mentioned below: 1. Anti-Spam Laws CAN-SPAM ACT (USA): The CAN-SPAM Act has a basic prohibition on unsolicited commercial email and prescribes specific measures for commercial messages. GDPR (EU

Measurement Strategies Clearly define the objectives of your campaigns. In other words, set SMART objectives: specific, measurable, attainable, relevant, and time-bound. Tracking Key Metrics: Set up analytics to report on key KPIs. Ensure performance tracking over time. Utilize Attribution Modeling: Determine which marketing channels and activit